University of Texas at El Paso Academic Catalog

Academic Catalog

BA in Media Advertising Online

The program is offered online through UTEP Connect. 

Marketable Skills

  • Students will communicate clearly and effectively. 
  • Conduct research, analyze data, and uncover insights using methods appropriate for the advertising industry. 
  • Create strategic communications executions across industry relevant media. 
  • Present and report advertising campaigns in a professional manner. 

Degree Plan

University Core Curriculum
Complete the University Core Curriculum requirements. 42
Media Advertising Major
Required Courses:
COMM 1370Intro To Communication Studies3
COMM 2330Principles of Advertising3
COMM 3332Ad Design, Graphics & Layout3
COMM 3333Creative Strategy/Copywriting3
COMM 3340New Media Advertising3
COMM 3371Communication Theory/Analysis3
COMM 4330Media Planning & Buying3
COMM 4335Advertising Campaigns3
COMM 4372Methods of Research in Comm3
Communication Electives: Complete 9 additional hours of communication electives, with at least six being upper division.9
Additional Electives
Complete 18 additional hours with advisor approval.18
Open Electives
Select additional hours to complete a total of one hundred twenty hours
Foreign Language
Select six credit of Foreign Language. All six credits must be in the same language sequence.6
Block Electives
Complete twelve upper-division hours from the blocks below, with three to six hours in each12
Total Hours120

University Core Curriculum

The department may make specific suggestions for courses which are most applicable towards your major.

All courses require a C or better

I. Communication (six hours)

Courses in this category focus on developing ideas and expressing them clearly, considering the effect of the message, fostering understanding, and building the skills needed to communicate persuasively. Courses involve the command of oral, aural, written, and visual literacy skills that enable people to exchange messages appropriate to the subject, occasion, and audience.
Select six hours of the following: 6
For students whose secondary education was in English:
Written and Oral Communication
Writing About Literature
Rhetoric & Composition I
Rhetoric & Composition 2
Rhetoric, Composition & Comm
For students whose secondary education was not in English:
Expos Engl Compos-Spkr Esl
Res & Crit Writng Spkr Esl
Total Hours6

II. American History (six hours)

Courses in this category focus on the consideration of past events and ideas relative to the United States, with the option of including Texas History for a portion of this component area. Courses involve the interaction among individuals, communities, states, the nation, and the world, considering how these interactions have contributed to the development of the United States and its global role.
HIST 1301History of U.S. to 18653
HIST 1302History of U.S. Since 18653
Total Hours6

III. Language, Philosophy & Culture  (three hours)

Courses in this category focus on how ideas, values, beliefs, and other aspects of culture express and affect human experience. Courses involve the exploration of ideas that foster aesthetic and intellectual creation in order to understand the human condition across cultures.
Select one of the following:3
Intro-African Amer Studies
Latina/o Presence in the U.S.
English Literature
English Literature
Intro to American Fiction
Intro to American Drama
Intro to American Poetry
Making of the "Other" Americas
World History to 1500
World History Since 1500
Introduction to Philosophy
Ethics
Introduct to Religious Studies
Seeing & Naming: Conversations
Introduction to Womens Studies
Global Feminisms
Total Hours3

IV. Mathematics  (three hours)

Courses in this category focus on quantitative literacy in logic, patterns, and relationships. Courses involve the understanding of key mathematical concepts and the application of appropriate quantitative tools to everyday experience.
Select one of the following:3
College Algebra
Trigonometry and Conics
Math in the Modern World
Math for Social Sciences I
Calculus I
Precalculus 1,2
Math for Social Sciences II
Statistical Literacy
Elementary Statistical Methods
1 A higher-level course in the calculus sequence can be substituted.
2 TCCN MATH 1314 will also satisfy this requirement.
Total Hours3

V. Life & Physical Sciences  (six hours)

Courses in this category focus on describing, explaining, and predicting natural phenomena using the scientific method. Courses involve the understanding of interactions among natural phenomena and the implications of scientific principles on the physical world and on experiences.
Select one of the following:1-4
Astronomy Lab I
Elem Astronomy-Solar System
Elem Astr Stars & Galaxies
Introductory Biology Lab
Human Biology Laboratory
Topics in Study of Life I
Organismal Biology Laboratory
Introductory Biology
Human Biology
General Biology
Organismal Biology
Human Anat/Physio Lab I
Human Anat/Physio Lab II
Human Anat/Physiology I
Human Anat/Physiology II
Laboratory for CHEM 1305
Laboratory for CHEM 1306
Intro General Chemistry Lab
Intro Organic & Biochem Lab
General Chemistry
General Chemistry
Intro to General Chemistry
Intro Organic & Biochemistry
Environmental Sci. Lab
Non-major Lab for ESCI 1301
Intro to Environment Science 2
Intro to Environmental Sci
Laboratory for GEOG 1306
Physical Geography
Lab for GEOL 1313
Lab for GEOL 1314
Principles of Earth Sci - Lab
Laboratory for Geology 1212
Principles of Earth Sciences
Principles of Earth Science
The Blue Planet
Natural Hazards
Intro to Physical Geology
Intro to Historical Geol
Fundamentals of Nutrition
Wellness Dynamics
Microorganisms and Disease
General Physics I
General Physics II
Laboratory for PHYS 2320
Laboratory for PHYS 2321
Introductory Mechanics
Introductory Electromagnetism
Total Hours 6

VI. Political Science  (six hours)

Courses in this category focus on consideration of the Constitution of the United States and the constitutions of the states, with special emphasis on that of Texas. Courses involve the analysis of governmental institutions, political behavior, civic engagement, and their political and philosophical foundations.
Required Courses:
POLS 2310Introduction to Politics3
POLS 2311American Gover & Politics3
Total Hours6

VII. Social and Behavioral Sciences  (three hours)

Courses in this category focus on the application of empirical and scientific methods that contribute to the understanding of what makes us human. Courses involve the exploration of behavior and interactions among individuals, groups, institutions, and events, examining their impact on the individual, society, and culture.
Select one of the following:3
Intro-Phys Anth/Archeolog
Intro-Cultural Anthropology
Cultural Geography
Intro to Linguistics
Econ for Engrs & Scientists
Intro to Chicano Studies
Asian American Studies
Interpersonal Communication
Mass Media and Society
Principles of Macroeconomics
Principles of Microeconomics
Introduction to Ed Psychology
Action Research in Classrooms
Introduction to Linguistics
Cultural Geography
Community Service
An Intro. to Linguistics
Lang. Inside & Out: Sel Topics
Introduction to Psychology
Introduction to Sociology
Cultural Geography
Total Hours3

VIII. Creative Arts (three hours)

Courses in this category focus on the appreciation and analysis of creative artifacts and works of the human imagination. Courses involve the synthesis and interpretation of artistic expression and enable critical, creative, and innovative communication about works of art.
Select one of the following:3
Art Appreciation
History of Art I
History of Art II
Chicana/o Fine Arts Appreciat
Dance Appreciation
Intro-Art of Motion Pict.
Music Appreciation
Jazz to Rock
Music, Culture, and Society
Introduction to Theatre
Total Hours3

IX. Component Area Option (six hours)

a. A minimum of 3 SCH must meet the definition and corresponding Core Objectives specified in one of the foundational component areas. b. As an option for up to 3 semester credit hours of the Component Area Option, an institution may select course(s) that: (i) Meet(s) the definition specified for one or more of the foundational component areas; and (ii) Include(s) a minimum of three Core Objectives, including Critical Thinking Skills, Communication Skills, and one of the remaining Core Objectives of the institution's choice.
Intro to Global Business
Public Speaking
Business/Profession Comm
Intro-Computational Thinking
Computer Programming Sci/Engr
Eng Innovation and Leadership
Introduction to Leadership
Inquiry in Math & Science
Seminar/Critical Inquiry
Total Hours0

4-Year Sample Degree Plan 

BA IN MEDIA ADVERTISING
FRESHMAN
Fall
RWS 1301Rhetoric & Composition I3
Core- Creative arts3
Core- Component Area 3
Core - Language, Philosophy and Culture3
Foreign Language 3
Spring
HIST 1301History of U.S. to 18653
POLS 2310Introduction to Politics3
RWS 1302Rhetoric & Composition 23
Core- Mathematics3
Foreign language 3
SOPHOMORE
Fall
COMM 1370Intro To Communication Studies3
HIST 1302History of U.S. Since 18653
POLS 2311American Gover & Politics3
Core- Component Area 3
Core - Social and Behavioral Sciences 3
Spring
COMM 2330Principles of Advertising3
COMM 3371Communication Theory/Analysis3
Core - Life and Physical Sciences Lecture/Lab 4
Minor3
Minor3
JUNIOR
Fall
COMM 3340New Media Advertising3
COMM 4372Methods of Research in Comm3
Core - Life and Physical Sciences 3
Block Elective 3
Minor3
Minor3
Spring
COMM 3332Ad Design, Graphics & Layout3
Block Elective 3
Open Elective3
Minor3
COMM Elective (upper division)3
SENIOR
Fall
COMM 3333Creative Strategy/Copywriting3
COMM 4330Media Planning & Buying3
Block Elective 3
Minor3
Spring
COMM 4335Advertising Campaigns3
Block Elective 3
Open Elective 3
COMM Elective (upper division)3
COMM Elective 3
Total Hours121