The minor in marketing allows business students to pursue a focused program of study n marketing. The program prepares students to identify marketing problems and then develop creative solutions that enhance firm performance. Students develop the necessary knowledge and skills to tackle real marketing problems to effectively address segmentation, targeting, and positioning of products and services in both consumer and industrial settings.
Minor in Marketing for Non-Business Majors
Minor in Marketing for Business Majors
|MKT 3302||Consumer Behavior||3|
|MKT 4301||Marketing Research||3|
|MKT 4395||Strategic Marketing Managment||3|