BBA in Marketing

BBA in marketing graduates acquire the knowledge, skills, and abilities to pursue careers in both specialized marketing careers such as marketing research, sales, advertising, and more general administrative and managerial roles across many industries. Our graduates develop the analytical skills necessary to turn raw data into useful information and then use the information to make sound business decisions.

Marketable Skills

Students develop the following marketable skills: 

  • Communication: Reach mutual understanding through effective exchange of information, ideas, and feelings
  • Critical thinking: Analyze and evaluate issues in order to solve problems and develop informed opinions
  • Global awareness: Understand and appreciate people, cultures, and ideas from around the world that impact our community
  • Problem-solving: Find solutions to difficult or complex issues
  • Research: Be able to search, investigate and critically analyze information in response to a specific research question
  • Social responsibility: Act ethically and responsibly for the benefit of society and the public good

Additionally, students will gain creativity and strategic thinking. 

Degree Plan

To view the degree plan for this program, please click here.

Business Designated Core (All courses require a C or better.)
Complete the Business Designated Core requirements.
University Core Curriculum
Complete the University Core Curriculum requirements.42
Business Foundation (All courses require a C or better.)
Required Courses:
ACCT 2301Principles of Accounting I3
ACCT 2302Principles of Accounting II3
ECON 2304Principles of Economics3
QMB 2301Fundamentals of Bus Statistics3
Math Elective:
Select one of the following:3-4
Calculus I
Math for Social Sciences II
Business Core
Required Courses:
BLAW 3301Legal Environment of Business3
BUSN 3304Global Business Environment3
or BUSN 3305 Global Busn Environ-Study Away
FIN 3310Business Finance3
MGMT 3303Intro-Mgmt/Organizational Beha3
MGMT 4300Strategic Management3
MKT 3300Principles of Marketing3
OSCM 3321Production/Operations Mgmt3
QMB 3301Quantitative Methods in Bus3
ECON 3310Managerial Economics C3
or ECON 3320 Money and Banking
Marketing Major
Required Courses:
MKT 3302Consumer Behavior3
MKT 4301Marketing Research3
MKT 4395Strategic Marketing Managment3
Select fifteen hours of upper division MKT from the following:15
Advertising & Sales Promotion
Electronic Marketing
Selling and Sales Management
Multi-Cultural Marketing
Principles of Retailing
International Marketing
Services Marketing
Marketing Internship
Independent Study In Marketing
Current Topics In Marketing
Minor
Select a Business minor or certificate12
Total Hours120-121

Upper Division Business Courses

ACCT 3320Accounting Systems3
ACCT 3322Intermediate Accounting II3
ACCT 3327Fed Income Tax - Individuals3
ACCT 4304Auditing Principles/Procedures3
ACCT 4396Internship3
ACCT 4398Independent Study in Acct3
ACCT 4399Current Concepts in Accounting3
BLAW 3301Legal Environment of Business3
BLAW 4391Business Law3
BUSN 3304Global Business Environment3
BUSN 4394Spec Top in Intnat'l Business3
BUSN 3334ABusn Processes Analysis Lab1.5
BUSN 4395BSpecial Topics in Business Lab1.5
CIS 3301Intro to Data Process & Prog3
CIS 3325Adv Microcomp Bus Applications3
CIS 3340Org Impact-Information Tech3
CIS 3345Management Information Systems3
CIS 3350Systems Analysis and Design3
CIS 4320Advanced Programming3
CIS 4330Expert Sys & Decision Sup Sys3
CIS 4365Database Management3
CIS 4368Advanced Database Management3
CIS 4370Business Data Communications3
CIS 4375Intro to Electronic Commerce3
CIS 4385Info Security Systems3
CIS 4396Internship in CIS3
CIS 4398Independent Study (CIS)3
CIS 4399Current Topics3
ECON 3302Intermed Macroeconomic Theory3
ECON 3303Intermed Microeconomic Theory3
ECON 3310Managerial Economics3
ECON 3320Money and Banking3
ECON 3325Public Choice3
ECON 3334Regional Economics3
ECON 3335Urban Economics3
ECON 3351Industrial Organ & Govern Pol3
ECON 3366Economics of Latin America3
ECON 3367Economic Development3
ECON 3372Mathematical Economics3
ECON 3373Introduction to Econometrics3
ECON 3380History of Economic Thought3
ECON 4312Current Issues in Banking3
ECON 4325International Economics3
ECON 4330Public Sector Economics3
ECON 4335Economics & Law3
ECON 4340Economics of Labor3
ECON 4368Economy of Mexico3
ECON 4398Independent Study in Economics3
ECON 4399Current Topics in Econ3
FIN 3310Business Finance3
FIN 3315Investments3
FIN 3317Principles of Insurance3
FIN 3321Real Estate Finance & Investmt3
FIN 3325Money & Capital Markets3
FIN 3330Finance for Entrepreneurs3
FIN 3350Personal Financial Planning3
FIN 4310Managerial Finance3
FIN 4311Commercial Bank Management3
FIN 4311AManagerial Finance Laboratory1.5
FIN 4315APortfolio Analysis Laboratory1.5
FIN 4312Current Issues in Banking3
FIN 4315Portfolio Analysis3
FIN 4316Analysis of Derivatives3
FIN 4318Fin Anal of Firm & Valuation3
FIN 43243
FIN 4325International Finance3
FIN 4328Central Banking3
FIN 4396Internship in Finance3
FIN 4398Independent Study In Finance3
FIN 4399Current Topics in Finance3
MGMT 3303Intro-Mgmt/Organizational Beha C3
MGMT 3304Organization Development C3
MGMT 3306Entrepreneurship C3
MGMT 3310Creativity and Innovation C3
MGMT 3311Intro to Human Resource Mgmt C3
MGMT 3312AIntro to Human Resorc Mgmt Lab1.5
MGMT 3312BEmployee Comp and Benefits Lab1.5
MGMT 3315Employee and Labor Relations C3
MGMT 3320Small Business Management C3
MGMT 4300Strategic Management3
MGMT 4304Human Resource Training/Develp3
MGMT 4306Franchising3
MGMT 4315Human Resource Staffing/Plan3
MGMT 4320Corporate Entrepreneurship3
MGMT 4325International Management3
MGMT 4337Compensation/Employee Benefits3
MGMT 4396Internship in Management3
MGMT 4398Independent Study in Managemen3
MGMT 4399Current Topics in Management3
MKT 3300Principles of Marketing3
MKT 3331AIntr to Soc Med Mkt & Anat Lab1.5
MKT 3331BAdvanced Market Analytics Lab1.5
MKT 3320Advertising & Sales Promotion3
MKT 4304Electronic Marketing3
MKT 4305Selling and Sales Management3
MKT 4307Multi-Cultural Marketing3
MKT 4310Principles of Retailing3
MKT 4391Services Marketing3
MKT 4396Marketing Internship3
MKT 4398Independent Study In Marketing3
MKT 4399Current Topics In Marketing3
OSCM 3321Production/Operations Mgmt3
OSCM 3322Adv Production/Operations Mgmt3
OSCM 3322AAdv Prod/Oper Mgmt Lab1.5
OSCM 3333AProd Planning & Control Lab1.5
OSCM 3334AProd Planning & Control Lab1.5
OSCM 3331Service Operations Management3
OSCM 3333Production Planning & Control3
OSCM 3335Project Management3
OSCM 3336Inventory Management3
OSCM 3337Logistics Management3
OSCM 3339Quality Planning and Control3
OSCM 3390Internship-Prod/Oper Mgmt3
OSCM 4315Purchasing & Supply Management3
OSCM 4371Trans & Warehousing Sys3
OSCM 4375Oper Mdl for Supply Chain Mgmt3
OSCM 4398Independent Study in POM3
QMB 3301Quantitative Methods in Bus3

Business Designated Core

Although the UTEP choice is larger, these choices satisfy the requirements of both the core and the major.

All courses listed within this degree require a grade of C or better for successful completion.

Mathematics
Select one of the following:
Calculus I
Math for Social Sciences I
Precalculus
Behavioral and Social Sciences
Required:
ECON 2303Principles of Economics3
The following additional courses are also recommended:
Business/Profession Comm
Math for Social Sciences I
Ethics

University Core Curriculum

NOTE: The department may make specific suggestions for courses which are most applicable towards your major.

Psychology and Criminal Justice majors and minors are required to take MATH 1320 Math for Social Sciences I or a higher level Calculus course.

Business majors are required to take MATH 1320 Math for Social Sciences I or a higher level Calculus course.

NOTE: All courses require a C or better

Communication (six hours)

The objective of the communication component is to enable the student to communicate effectively in clear and correct prose or orally in a style appropriate to the subject, occasion, and audience.
Select six hours of the following: 6
For students whose secondary education was in English:
Written and Oral Communication
Writing About Literature
Rhetoric & Composition I
Rhetoric & Composition 2
Rhetoric, Composition & Comm
For students whose secondary education was not in English:
ESOL 1311Expos Engl Compos-Spkr Esl3
ESOL 1312Res & Crit Writng Spkr Esl3
Total Hours12

American History (six hours)

The objectives of the history component are to expand students’ knowledge of the origin and history of the U.S., their comprehension of the past and current role of the U.S. in the world, and their ability to critically evaluate and analyze historical evidence. U.S. history courses (three hours must be Texas history) include:
HIST 1301History of U.S. to 18653
HIST 1302History of U.S. Since 18653
Total Hours6

Language, Philosophy & Culture  (three hours)

The objective of the humanities component is to expand students' knowledge of the human condition and human cultures, especially in relation to behaviors, ideas, and values expressed in works of human imagination and thought. Through study in disciplines such as literature and philosophy, students engage in critical analysis and develop an appreciation of the humanities as fundamental to the health and survival of any society.
Select one of the following:3
Latina/o Presence in the U.S.
English Literature
English Literature
Intro to American Fiction
Intro to American Drama
Intro to American Poetry
Making of the "Other" Americas
World History to 1500
World History Since 1500
Introduction to Philosophy
Ethics
Introduct to Religious Studies
Seeing & Naming: Conversations
Introduction to Womens Studies
Global Feminisms
Total Hours3

Mathematics  (three hours)

The objective of the mathematics component is to develop a quantitatively literate college graduate. Every college graduate should be able to apply basic mathematical tools in the solution of real-world problems.
Select one of the following:3
College Algebra
Trigonometry and Conics
Math in the Modern World
Math for Social Sciences I
Calculus I
Precalculus 1,2
Math for Social Sciences II
Statistical Literacy
Elementary Statistical Methods
1 A higher-level course in the calculus sequence can be substituted.
2 TCCN MATH 1314 will also satisfy this requirement.
Total Hours3

Life & Physical Sciences  (six hours)

The objective of the study of the natural sciences is to enable the student to understand, construct, and evaluate relationships in the natural sciences, and to enable the student to understand the bases for building and testing theories. The courses listed are for non-majors; the major courses in the discipline can be substituted for the non-major sequence. A minimum of two semesters of lecture and one semester of laboratory associated with one of the courses, or two semesters of combined (3 credit) lecture-laboratory courses (Only six hours apply toward the required 42.):
Select one of the following:1-4
Astronomy Lab I
Elem Astronomy-Solar System
Elem Astr Stars & Galaxies
Introductory Biology Lab
Human Biology Laboratory
Topics in Study of Life I
Organismal Biology Laboratory
Introductory Biology
Human Biology
General Biology
Organismal Biology
Human Anat/Physio Lab I
Human Anat/Physio Lab II
Human Anat/Physiology I
Human Anat/Physiology II
Laboratory for CHEM 1305
Laboratory for CHEM 1306
Intro General Chemistry Lab
Intro Organic & Biochem Lab
General Chemistry
General Chemistry
Intro to General Chemistry
Intro Organic & Biochemistry
Environmental Sci. Lab
Non-major Lab for ESCI 1301
Intro to Environment Science 2
Intro to Environmental Sci
Laboratory for GEOG 1306
Physical Geography
Lab for GEOL 1313
Lab for GEOL 1314
Principles of Earth Sci - Lab
Laboratory for Geology 1212
Principles of Earth Sciences
Principles of Earth Science
The Blue Planet
Natural Hazards
Intro to Physical Geology
Intro to Historical Geol
Fundamentals of Nutrition
Wellness Dynamics
Microorganisms and Disease
General Physics I
General Physics II
Introductory Mechanics
Introductory Electromagnetism
Total Hours1-4

Political Science  (six hours)

The objectives of the political science component are to expand students’ knowledge of the origin and evolution of the U.S. and Texas political systems, focusing on the growth of political institutions, and on the constitutions of Texas and the United States; and to enhance their understanding of federalism, states rights, and individual civil liberties, rights, and responsibilities.
Required Courses:
POLS 2310Introduction to Politics3
POLS 2311American Gover & Politics3
Total Hours6

Social and Behavioral Sciences  (three hours)

The objective of the social and behavioral science component is to increase students' knowledge of how social and behavioral scientists discover, describe, and explain the behaviors and interactions among individuals, groups, institutions, events, and ideas. Such knowledge will better equip students to understand themselves and the roles they play in addressing the issues facing humanity.
Select one of the following:3
Intro-Phys Anth/Archeolog
Intro-Cultural Anthropology
Cultural Geography
Intro to Linguistics
Econ for Engrs & Scientists
Interpersonal Communication
Mass Media and Society
Principles of Economics
Principles of Economics
Introduction to Ed Psychology
Action Research in Classrooms
Introduction to Linguistics
Cultural Geography
An Intro. to Linguistics
Lang. Inside & Out: Sel Topics
Introduction to Psychology
Introduction to Sociology
Cultural Geography
Total Hours3

 Creative Arts (three hours)

The objective of the visual and performing arts component is to expand students' knowledge and appreciation of the human imagination as expressed through works of visual art, dance, music, theatre and film. Through study in these disciplines, students will form aesthetic judgments and develop an appreciation of the arts as fundamental to the health and survival of any society.
Select one of the following:3
Art Appreciation
History of Art I
History of Art II
Dance Appreciation
Intro-Art of Motion Pict.
Music Appreciation
Jazz to Rock
Music, Culture, and Society
Introduction to Theatre
Total Hours3

Component Area Option (six hours)

The objective of the institutionally designated option component is to develop the critical thinking skills and academic tools required to be an effective learner. Special emphasis is placed on the use of technology in problem-solving, communications, and knowledge acquisition.
Select two of the following:6
Intro to Global Business
Public Speaking
Business/Profession Comm
Intro-Computational Thinking
Computer Programming Sci/Engr
Eng Innovation and Leadership
Inquiry in Math & Science
Seminar/Critical Inquiry
Total Hours6